Sales Executive, AMBA & BGA

• to drive delegate numbers at our Conferences & Events
• to gather industry and market intelligence
• to identify & grow sponsorship opportunities for both schools and student & graduate membership
• to support the Head of Commercial Relations in identifying, engaging, and pitching solution providers/vendors for new business

The successful candidate will be responsible for enhancing AMBA’s & BGA’s suite of events including informing content creation at these events and increasing revenues across several products. The Sales Executive will be responsible for building long lasting relationships with our customers and will be motivated by promoting the business, building our database of contacts, generating new sponsorship & schools membership leads and achieving record breaking delegate attendance at our events.

• Build long lasting and enduring relationships with our Business School leaders, to increase delegate bookings at our Conferences and Events
• Produce targeted telesales campaigns for several different products – Events, Commercial opportunities & potential AMBA & BGA schools’ network targets. Work with the Marketing team on e-mail campaigns to all targeted schools and delegates
• Develop an in-depth knowledge of the Business school sector, building a comprehensive awareness of key market trends to inform content strategy for AMBA & BGA events & thought leadership vehicles.
• Maintain accurate and regularly update records and contacts within the organisation’s CRM (Microsoft Dynamics) ensuring all data is handled in line with AMBA & BGA’s GDPR & data protection policies.
• Record, shape and grow pipelines against each Conference/Event & maintain an effective chase and tracking system for enquiries
• Provide a two-weekly schedule of planned activities in summary report format and achieve sales activities within specified timescales as directed by the Head of Commercial Relations
• Initiate, facilitate, motivate, and monitor effective communication channels within AMBA & BGA, liaising with all AMBA & BGA departments to maximise sales opportunities and exchange information to develop an all-encompassing commercial approach
• Attend client events when required promoting AMBA & BGA events and providing a comprehensive report post-event
• Maintain a current and accurate knowledge of competitor products, and handle objections, promote relevant AMBA & BGA benefits
• Maintain a calendar of competitor events, keeping abreast of competitor activity and feeding back accordingly

Essential skills:

• Strong evidence of customer relationship building and development record – with previous experience in a customer facing role essential
• Results driven
• Excellent oral and written communication skills
• Excellent interpersonal and relationship building skills
• Proficiency with Microsoft Office suite (Word, Excel, PowerPoint, Outlook)
• Excellent time management skills
•  Strong administration skills
• Meticulous attention to detail
• Data protection awareness and knowledge and ability to handle sensitive and confidential information with complete discretion

• A strong team player with a collaborative mindset
• Ability to at times work independently, taking ownership of sales initiatives
• Willingness to work outside of core hours to meet requirements of role
• Tenacious and passionate
• A natural curiosity and willingness to learn the Industry