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Date: 26 May 2021
Time: 14:00 – 15:00 (BST)
Mandatory transformation of Business Schools in Mexico from the students’ and teaching faculty’s points of view.
Researchers at Anahuac University Mexico, have tasked themselves with investigating the behaviour of students and teachers that have migrated from a traditional classroom setting to a fully-digital learning environment, as a result of mandatory social distance policies caused by Covid-19.
What are the positive and negative aspects that teachers have experienced as a result of the migration to a fully-digital environment? How do these positives and negative aspects differ by gender, type of institution, and education level of the individuals impacted? How have students adjusted to the adoption and use of ready-made digital learning environments? How has the adoption of fully-digital learning environments impacted students differently across Asia, Europe, and America?
In this webinar the audience will discovered how researchers at Anahuac University Mexico have been analysing the behaviour and perceptions of students and teaching faculty at Business Schools using a quantitative and qualitative approach, and the results of the conducted research.
As a result of mandatory social distance policies enacted in Mexico in response to Covid-19, this investigation examines the behavior of students and teaching faculty at Anahuac University Mexico, that have had to migrate from a traditional classroom setting to a fully-digital learning environments.
The research used both a quantitative and qualitative approach, download the research paper here.
PhD. Pável Reyes-Mercado
Professor of Marketing and Market Research at Anahuac University Mexico
Pavel Reyes-Mercado is a Professor of Marketing and Market Research at Anahuac University Mexico where he chairs the Marketing Research Group. He earned his PhD in Managerial Sciences and belongs to the National Research System from the Mexican Council of Science and Technology. His research focuses technology adoption and entrepreneurial marketing. He has professional experience in Alcatel, Coca Cola Femsa, and HSBC Bank. He teaches courses on marketing for financial services, marketing analytics, pricing.
PhD. Karla Barajas-Portas
Professor of Marketing at Anahuac University Mexico
Karla Barajas-Portas is a Professor of Marketing at Anahuac University Mexico. She earned her PhD in Advanced Marketing and belongs to the National Research System from the Mexican Council of Science and Technology. Her research focuses branding, digital marketing, e-commerce and social media. She has professional experience in Sony Music Entertainment, Grupo Salinas, Comercial Mexicana. She teaches courses on strategic marketing, digital marketing and market research.
PhD. Guillermo A. Zamacona-Aboumrad
MBA Director at Anahuac University Mexico
Guillermo A. Zamacona-Aboumrad is the MBA Director at Anahuac University Mexico and a Marketing Professor in the same institution. He earned his PhD in Latin American Studies by analyzing key aspects of the Mexican Cultural Sector. His research focuses cultural and creative industries, and assessment of public programs. He has professional experience in IBM Mexico and IPSOS, and has started multiple companies. He teaches courses on marketing, marketing research and management.
